It has to be the crassest thing in the world to quote yourself, but since everyone else is doing it, then I guess it is OK... to wit "Many in the media define the Diavel's marketing position by claiming it's Ducati's version of a Yamaha VMax or Harley Davidson V-rod, fitting it into the muscle-cruiser sub-catagory, whatever that is. But maybe it should be thought of more as competing with the Moto Guzzi Griso 1200 8V.... But if you step outside of today's narrow niche rules and expectations of what a bike has to be and remember that Moto Guzzi used to win road races... then maybe the Diavel is just a motorcycle.." Cycle World magazine May 2011.