Brian Fantana: I'll give this little cookie an hour before we're doing the no-pants dance. Time to musk up. Ron Burgundy: Wow. Never ceases to amaze me. What cologne you gonna go with? London Gentleman, or wait. No, no, no. Hold on. Blackbeard's Delight. Brian Fantana: No, she gets a special cologne... It's called Sex Panther by Odeon. It's illegal in nine countries... Yep, it's made with bits of real panther, so you know it's good. Ron Burgundy: It's quite pungent. Brian Fantana: Oh yeah. Ron Burgundy: It's a formidable scent... It stings the nostrils. In a good way. Brian Fantana: Yep. Ron Burgundy: Brian, I'm gonna be honest with you, that smells like pure gasoline. Brian Fantana: They've done studies, you know. 60% of the time it works, every time. Ron Burgundy: That doesn't make sense. Brian Fantana: Well... Let's go see if we can make this little kitty purr. Anchorman: The Legend of Ron Burgundy (2004)