Digital Marketing Analyst

[Linn1647545492]

POSITION SUMMARY

 

The Digital Marketing Analyst works on a cross-functional sub-team of Digital Marketing Analysts that execute current and emerging digital marketing tactics to drive marketing and sales growth for small and medium size business (SMB) clients. The ideal candidate must be knowledgeable about digital marketing tactics and able to communicate said knowledge to a sub-team of client-facing Digital Marketing Strategists. In addition, the candidate must be skilled in at least one of the following specializations: content writing, web analytics, phone and email contact strategy, domain transfers, local listings, email marketing, social media marketing, basic HTML and PHP programming .

 

PRIMARY RESPONSIBILITIES

 

• Develop and execute digital marketing tactics in a team-based environment to drive marketing and sales growth for approximately 1000 SMB clients

• Recognize and identify areas of weakness or poor performance, as well as highlight the strengths of digital marketing tactics for clients

• Work closely with Digital Marketing Strategists in sharing findings that will further assist and develop digital marketing strategies for our clients

• Plan and forecast potential marketing and sales growth for clients. Using trending information to unveil opportunities for expansion, assist Account Managers and Inside Sales Reps with creating compelling proposals for clients

• Create dashboard reports and templates for team members, clients, and management

• Provide thought leadership to the team and company regarding digital marketing

• Engage in ongoing professional development and continuing education

 

CORE COMPENTENCIES

 

Team Focus

• Able to establish and manage long-term business relationships with team members

• Seek team feedback and incorporate it into future activities

•Demonstrate dedication to meeting team expectations and requirements

 

Communication

• Skilled at providing simplified explanations to complex or complicated concepts

• Exceptional written and verbal communication skills

 

Organization

• Organize and prioritize tasks and deliverables to meet deadlines

• Able to multitask in a high-energy, fast-paced work environment

 

Business Process and Technology

• Capable of quickly mastering business processes and various types of technology

• Knowledgeable of digital marketing tools associated with but not limited to websites, social media, and search engines

 

Analysis

• Able to use ROI as a decision-making tool

• Capable of interpreting data in order to make valuable campaign adjustments

• Quickly identify the symptoms and underlying causes of problems

 

 

If interested please email mgastin@theshipyard.com