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Kinda weak examples. The 2nd vid is more Skinner than Pavlov. If you want in depth examples, take a look at yourselves when you play WoW and the like. lol This bastard's experiments, along with BF Skinners, has led to many breakthroughs for commercialism and human control. It's amazing just how far companies have taken their experiments and applied them to people. I read an interesting article (on Cracked of all things) about how video games are created with the purpose of getting you addicted. No suprise there, however, you may find it a bit disconcerting just what they consider and how easily your mind is manipulated. And not just with 'fun'. (I'll see if I can go find the article.) If any of you play a MMO, you probably know what I'm talking about. The fun has left at this point, but you keep playing. Wanna know why? Read on below: http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted.html