Camel had been coming out with more and more flavored cigs over the years, so I'm sure this is having a fairly significant impact on them, although they have been expanding into alternative forms of tobacco, which has also been accused of them finding new ways to market towards kids. All I know is that Camel Orbs played a large role in my quitting smoking, so I'm all for it.
If kids want to smoke, they will find a way. Get rid of the desire, not the product itself, this is dumb.