It's definitely more of a sipping liquor than a bottle of black.  Drink it straight on ice, or just add a little iced tea to tone it down.  Not so much of a mixer like normal Jack, with coke, cherry coke, vanilla coke, etc.   Definitely good in the summer months, but I usually don't stray away from the normal stuff I buy.  Then again, heck, give it a whirl, may find something you really like.