I have to come up with a product for my marketing class and need some more ideas. I already have a few in mind, but would like to see what some of you might have floating around.
Here is the basics of what is required
You are to imagine an innovation on a product, an adaptation (a new twist) of a current product, or a completely new product that you could develop. Be creative (come up with a new idea) as well as innovative (bring that creative product to life).
* Will this product add value?
* Will it increase efficiency?
* Does this product have a niche or a global market?
* Could this innovation or adaption enable the product to be delivered to a new segment of the population?
* Could this innovation be more ecologically friendly (green)?
1. Retail for $24.99 (U.S. dollars) or less (under $25). It can retail for much less if this is realistic (for example, the chip clip that sells for $1.00 at Dollar Tree).
2. Be a consumer good.
3. Be able to be sold in multiple retail outlets of the same type, such as discount stores, auto supply stores, or clothing stores (e.g., the plastic serving ware idea could be sold through discount stores such as Target, Wal-Mart, and K-Mart).
4. Be something that can realistically be made and purchased by many consumers.
The professor has ok'd for me to do racing related ideas. I am just looking for some more ideas some of you have, something that is missing in the market, or something that could be improved.
My all else fails idea will be a smart phone app, so that is covered.
Try to keept his useful...