Estimated retail was 17-20k IIRC, they most likely sold for more than that. Sure you can buy a new base model for around that, but you won't get the motor, modified trans tunnel, race rear suspension, race brakes, racing style harness thats plug and play with msd components, and the resale value to go with it. These cars will be worth big money one day, your base model challenger converted to a racecar will not.