Would have never thought the saying "Ride Independent" would be that difficult with the name Independent Motorsports... The meaning behind it is, do your own thing. Ride what you ride because you choose to ride it, not because it was what everyone else was doing. No different than with our business. We chose to be an independent shop versus going with a franchise. We get to sell what we want, when we want, at whatever price we choose. I would like to think we offer a much different experience for the customer here when compared to other shops as well.