Liz I already know the sacrifice of this venture! I have been working 2 jobs 7 days a week for 2 months now. I have saved and saved and saved,sold my boat,sold all my stuff and selling the RV next. Along with my partner we are going to have the $ to get all the accounts we need along with all the major tools and bikes/inventory. As for the site sponsors they are just there to help get the things we cannot get without having an acoount. Say we need something special and we don't have an account so we just get it through them. As for shopping around at other shops I can say I have been to every shop here locally and around the tri-state and I have to say they all mostly suck. I think its the customer service that is the worst part of all the dealers. Yes they can get anything I want,but most the time they don't have a clue what I even want and seemed annoyed to even look it up. The main factor in doing this shop is simply do to the full of suck feeling I get whenever i walk into a local "motorcycle" shop. I am deep into this sport along with my co-owner and we know bikes and have the passion. So once someone walks in for some tires and sees pics and vids of us and local people doing the sport they will see this is a place where they want to shop for the rest of their lives! Prices and parts will be as low as we can make them and deals will be = to buddies and strangers. Everyone around cincy is willing to give us a try and know that if we are to survive that we have to make $. Used stuff is going to be very new to the city and we will have tons of used modern parts from the many salvage bikes we have and will buy. So if you need a stock reaset I bet we will have it used for a decent price. I love reading all the info all of you jhave and never want it to stop so I can make this thing work. My main goal is to have a shop where you can get new or used parts and know that you can stand there and ask all the stupid questions you have ever wanted to ask from guys in the sport.