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Small Business Marketing


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I can't speak directly to LinkedIn, but social media marketing is a big part of my wife's job.  They don't look at it as "how many clients did this bring us," but rather "how many clients did this keep us from losing to competitors."

 

One presentation she attended phrased it as something to the extent of 'your ROI in social media marketing will not be measured in dollars, but rather it will be one of the reasons your business continues to exist at all 5 years from now.'

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