I haven't been following HD very closely and don't particularly want them to fail nor do I care what they do since they don't make anything interesting to me.... But maybe that's precisely the problem. They should be the ones setting the tone for motorcycle trends and all eyes should be on them but they have been clinging to the same loser formula for years even as their customer base dies by the thousands every month. Their electric bike is a joke, they sabotaged their only half assed chance at the youth market, and like you alluded to: not even an attempt at the very closely related rec vehicles market. You can't sell stickers/shirts your way out of a dying market in a long challenged segment like motorcycles. Even the Corvette went mid-engine eventually because they knew they had reached the end of that road. Harley needs a serious overhaul but it might already be too little too late.