I hate reading these stories, but we all need to remember how easy it is to not notice us in traffic, when there is so much else going on around you in a cage its very easy to not see us which is why I try to help make myself as noticable as I can by doing these simple things.... - wear WHITE helmet - wear really bright yellow (flourescent) windbreaker or hoodie pullover (over my gear) - always ride with my bright lights on (during the day) And the most important thing, slow down in busy areas, keep your eyes open and expect the unexpected. Oh, and don't drink and ride, not even a little bit.