+1 on the FB ads, beacuse you can drill those down to your local demographic. Look into twitter too. there are some good ways to connect with your existing local community of riders and use the medium to attract new customers/riders by amplifying the experience with relevant and engaging content and exposing the community to your brand (of course i know how some of you would "expose" yourselves:eek: ) If you do this right you could become the communities "place to go" for service,parts advice...etc and it can be effective if you pair the two FB , twitter together. IMO ppl dont use the yellow pages anymore and usually they will visit a website and research before going into a store. If you have any questions just let me know.