Ok, I done a bad thing. Over my lunch break, I went to Best Buy to pick up the afore mentioned Insignia 32".
Well, turns out I was mistaken, they're $430, not $320.
This is where my logic got fuzzy: 430 is still the cheapest I'd be getting a decent 32" TV for. The woman side of my brain chimed in here and said "Well, you're spending $430 on a bargain brand anyways, why not spend 100 more and get 1080p in a 40 inch? "
I found one on display, watched it for a couple minute, turned up the speakers to give'm a listen... and walked out with the 40" TV, 60% over planned $. Funny how that kind of money can be reasoned away. lol
http://www.bestbuy.com/site/olspage.jsp?skuId=9329381&type=product&id=1218086176467