I've always thought Ruger was underrated. I love the SR series. Carried the SR9c for a few years. Never had an issue.
I know all major manufacturers would love a contract. Glock has a great track record as does Sig. It'd be tough to beat them out. Those two, Colt, and FN all say, "military" to me.
Ruger says, "America". Rifles, shotguns, revolvers, etc. generally come to mind. Most beginners or fanboys don't even think of a Ruger semi auto pistol. More farm/ranch than battlefield or defense it seems.
That being said I'm intrigued by this new line. I haven't gotten a chance to fire them.