I placed a reservation back in July when Ford had the reservation site up. $100 reserved our spot in line, allowing you to place the order whenever you wanted. I then emailed my guy at Germain on sawmill and had him place the order for us. You can also do it online and select your dealer but we chose to do it the old fashioned way.
We also chose to wait until 2022 colors and options were announced (just a couple weeks ago) because of the Sasquatch manual rumor on base, also wanted to see the color changes. We got our order in the first day the 22 banks opened and were pleased to find the new options we were hoping for but Ford also unlocked all colors on the bar model. Previously they limited color options on the base.
As for price, it’s msrp.