Some Hyundai parts are an upgrade for my Summit. That being said I still would'nt spend 60k on one. This is like the BRZ/FR-S discussion. You can't force people to like them. Give this new generation of Kias and Hyundais a few years of use on the road. I don't think they will hold resale nearly as well, and the cheap parts used to make them cheaply won't hold up.