Pretty much nothing gets even close to touching 3 series territory; too strong of a loyal buyer base, and the fact that it's "cool" to own a 3 series to some people. Seems like all brands are trying to upscale their cars too much, like Mitsubishi did with the Evo X originally, and now Subaru with this all-new WRX. Let's hope they at least make one hell of an STi from this new chassis