Jason, I would invest all my time using social media to hype her business. What have you done for advertising thus far? YouTube? Facebook? Twitter? How are you marketing the business now? How busy is she during the normal week? Is she opertation at 30, 40, 50% capacity? How much could she do if she were maxed? Have you thought of teaming up with restaurants or caterers? How about other shops like brownie points? Just some brain storming......