It's more along the lines of why people buy Bimota motorcycles. They're basically a Ducati, trellis frame, Ohlins suspension, Marchesini wheels etc. But, they're handbuilt, only 2/day. And they fetch $200k+. For what? It's the same reason the Mona Lisa is worth a billion dollars or whatever but you can get the copy for $5. Just because you would rather spend your money elsewhere doesn't make it junk.