Just to follow up with what Jester said-we are in a partnership with a web company from outside the industry to roll out a new kickass website by Jan 01 with tons of new features like shop by bike, shop by style, shop by color... all that good stuff that really has never been around in our industry. YOUR FEEDBACK IS APPRECIATED! All suggestions are taken seriously-if it can make it easier for you as a customer we would love to hear about it and implement it. If we are currently "lacking" in the website technology, i can say we definitely make it up with our inventory and customer service. Can you go to a newenough.com retail store and try on that $49.99 jacket you just spent 20 minutes finding on their website-No. MotorcycleSuperstore.com-No. If you see something online, can you have it pulled and waiting for you to pick up at the store - we offer that! You guys are all in Ohio - order it today and have it to your door tomorrow without paying anything extra - we offer that! Sorry for sounding preachy regarding this just trying to shed some light on this from an inside prospective. Feel free to email nick@ironpony.com