Not to be a smart a$$, but I will. Harley could make another division called Buell, build sportier bikes targeted to a younger demographic. Since Buell would be a much smaller market segment than HD, the Buell bikes will have to be sold in the HD dealerships. The Buell's will be sold at half the price of Harleys. When the typical Harley customer walks through the door they aren't looking for a sport or sport/touring bike and the HD salesman wants to sell the higher priced bike with hefty commissions. The Buell's will sit in the corner and get dusty and HD will shut down the division. This seems like deja vu all over again!.