Only thing about advertising around these parts, as I imagine you know, everything is basically word of mouth and the free press. They are at a pretty good location, minus the gravel parking lot, they sell Blue Moon and there are next to no police. Hope it works out for them. I think a bike night would have better luck at Paradise or even in the lawless town of Rock Creek, even though there is only one dive bar left.. Just because there is a little more activity in town than at 6 and 45. Not much but every little bit counts.