I just ordered a new ecoboost super crew fx4, can't wait to get it. That dealer in Canfield is Fairway Ford. Yes, they do advertise rediculously low prices on their trucks, BUT, not everyone will qualify for the advertised price. There are some rebates out there that aren't available to everyone and another one requires a trade in. That was the gotcha for me. Sure, they were going to sell me their $50k F150 for $38k, but they wanted to rape me on my 2011 Explorer on trade ($30k). The dealer I bought from (Coughlin Ford) sold me the truck at invoice, threw in $500 of his holdback, plus I get $4250 in rebates. The real deal closer was that he gave me $35k for my Explorer.