I agree to a degree, though the Xbox itself never ran HD DvD's. It used a peripheral that was an external DVD drive. For example: http://www.google.com/products/catalog?hl=en&q=xbox+hd+dvd+player&um=1&ie=UTF-8&cid=16558594778280091397&ei=fzgiS7CjN5CXtgfS8cHnBw&sa=X&oi=product_catalog_result&ct=result&resnum=1&ved=0CBMQ8wIwAA#ps-sellers So theoretically, I can't imagine why they wouldn't try the same thing for an external Blu-Ray player. I'd be all over that. Of course that wouldn't be included in the original package like the Ps3, which has a reference quality player built in. So, yeah, advantage Sony. I think I just argued with myself. I need some coffee.