At&T said the same thing when they got the Apple contract. "Biggest network in the nation due to the Cingular merger". "Most 3G coverage". They completely underestimate the pent-up demand for reliable data access. Not only that, but once the Apple hipsters square off with the Verizon I'm-going-to-charge-60-a-month-for-"unlimited"-data-because-I-can people, there's going to be a whole new level of butthurt. I can give you an example of a beautifully laid out and maintained 3G network: Australia. Telstra (the biggest game in town, and until recently the monopoly) was forced by the government to upgrade their network infrastructure. Instead of putting the bulk of the money into underground fiber and residential lines that they would later have to license out share revenue with, they instead went wireless and didn't have to share anything. I could walk basically anywhere on either coastal city of Oz and the data access was almost as fast as my wireless network at home and just as reliable.