Hello Kitty and pink paintwork: How gun manufacturers are targeting female market with girly 'purse pistols' By Sadie Whitelocks Last updated at 11:27 AM on 22nd March 2011 Gun manufacturers have been responding to a soaring interest from women with female-friendly 'purse pistols' in an array of trend-led colours and designs. Despite the concerns of anti-gun campaigners, there has been an 83 per cent rise in the number of women buying firearms for personal defence, and handbag-sized models are fast becoming a sought-after accessory across the U.S. Most weapon brands now offer a 'female-friendly' range that wouldn't look out of place in a toy shop, with many offering to customise pistols with pink paintwork and Swarovski crystals. Read more: http://www.dailymail.co.uk/femail/article-1368541/Hello-Kitty-pink-paintwork-How-gun-manufacturers-targeting-female-market-girly-purse-pistols.html#ixzz1HMxXbRhG