What I think they're trying to say by using blackface is a worth saying: Hip-hop, as given to us now, promoted by the major labels for it's 'club-friendly' money-making potential, has become the new minstrel show. However, in a bizarre twist, now it's not white folks in blackface portraying horrible caricatures of black culture-- it's us. To any black person who examines modern hip-hop objectively, it should be hideously offensive for this reason-- it effectively takes the most ignorant, uneducated among us, and not only puts them on tv and radio, but portrays them as some kind of ideal toward which we should be striving. It encourages us to focus on 'looking rich' and getting laid, on trying to earn a quick buck hustlin rather than on any long-term goals which might better serve the black community and the country at large. It gives the idea that spinnin rims are more important than a college education (and, to be honest, a good set of spinners actually cost about as much as two years at Columbus State). It encourages us to fight amongst ourselves, when we could actually get some shit done if we'd quit robbing each other. Rather than giving observations or insights into the experience of black poverty in America, as one could argue that older hip-hop did, new hip-hop actually glorifies it, treats it like a goal to be achieved rather than something to be overcome. After some more consideration, I think the video was pretty much on point.