I like the idea that we are finally starting to produce some "europeanish" small displacement turbo/ 6 speed hatches and small cars.
That being said, the efficiency & power being cranked out of 400hp+ V6 & V8's today makes them obsolete to me for the immediate future.
I'll take a 30-32mpg 400hp+ sedan or coupe over a 40mpg tin can any day.
However, for the college student on a budget who wants a new car, I can see the appeal. Hell, when gas starts climbing again, these things will be sold faster than 99 cent whoppers.