I test drove an '07 Wrangler for all the reasons you'd think they'd be cool, but 50ft out the car lot all those rainbows were slapped with grey. It was like driving a 5%-nicer military vehicle; the one from Vietnam that sits in the corner of the motor pool that nobody likes to drive. The low gearing, horrendous gas mileage, and the all-around utility feel would be miserable for every-day street driving but would be cool for climbing over rocks or whatever Jeepbro people do, I guess.
Maybe the 2013's are a little nicer but my thoughts on Wranglers are forever tainted. Take your pick from any other SUV out there and it would be a better decision for your needs.