So, here's an interesting fact I just realized.
Google ad words says that for 6 bucks per day (180.00/month)that I will get 120-200 clicks per month (on my ad).
Yet, I spent 36 dollars on a 4-hour instagram "shoutout" (ad) from an influential IG'er with 600,000 followers and got 800 visitors to my website in that 4 hour period.
here's the question.... Will Google ad words do more for me than the basic "driving" of people to my website through an IG ad? If not, then i'll just keep paying for IG ads... right?