Oh I'll be upgrading, just like I have every year past. My biggest thing with apple is everything is integrated together. The apple tv is fantastic and has decreased the wires I need. iPad streams to it, as does the Mac, air and phone. It makes things alot simpler. I actually use my phone more than my Mac or pc. They only get turned on to torrent (pc) or edit photos (Mac) otherwise 99% of what I do, I do on my phone. It has also become more of a tool than an accessory. I have 30 different medical apps that I use on a constant basis. So for me it's more of useful tool then just a phone that I can check Facebook and check my mail. When you use it for more than just a phone and incorporate it into your job, it makes it easier for me to justify dropping the money on something that's going to be used.