Apple has better PR then any other company I will give them that. In reality without Steve apple would die. Still to this day I find it funny how many hipsters jizz their panties for new releases of the same device with almost all the same hardware. Even worse Bill gates has released the same types of devices way before apple and not many people cared. Then apple years later releases same thing and people flip the fuck out. Moral of the story Steve sold his soul to the devil not Bill.