I bought what I wanted. And it's not "badged" up anymore. I'm not into the look of Roush, but they do have quality equipment.
I wanted a:
Ford F150
Supercab
5.4L
4X4
black
Things I would have liked to have done once I found said truck:
Supercharger
lower with suspension upgrades
I figured I would find the truck in the $15K range. I found the Roush (which has many upgrades I was looking to do) for $20K.
When my wife retires from the Army, we will be living at our ranch in NM (where I'm at now), so I'm into 4x4 performance. There aren't any drag strips around here. However, it's 22 miles to the nearest 1 light town so there aren't many police around. Lots of dirt roads and pasture.
As far as $$$, without getting into my salary...my wife is a medical officer (O4 Major) with 11 years. You can find her base salary online - it's public. Since she is a doc, she makes a little better as well as BAS, BAQ and a couple other things I don't care to share.
I buy shit and think in terms of 10-20 years down the road, not tomorrow or yesterday.