Stopped and looked at both yesterday, I like the interior better in the Ram. The Ford is very techy and square looking. Still need to drive them, the pulling power on the Ram is rated at 30,000 with the new diesel and transmission for the 2013. Seems like the customers have not been thrilled with the past models, but maybe they hit a home run with the new power train. The Fords have a great reputation, not as nice inside, however I have not seen the Platinum yet.