To sell more of his jerseys duh. The bengals aren't exactly a national team like the Cowboys. It's a shame Tony Homo has the best selling Jersey. Also he actually lives in Miami and obviously loves the puerto rican culture down there. Esteban is a pretty good with his money, gives back to his community both in Miami and Cinci, and why would you hate on a guy that constantly hangs out with his fans and is not "too cool" for them? They guy is having fun, no different than how the 20 somethings on here act.