^ What he said. Anything over 50", go with 1080p. Don't believe me...use your own eyes. I dare anyone to look at two 42" or 50" sets at 720 and 1080, getting fed with identical sources (not split 10 million times like at Best Buy) to detect more than a minor difference between the two. If you're an audio/videophile, then this is not even up for debate. If you're an average consumer...you're not going to see much of a difference. If your diet is strictly BluRay or you've got a Godzilla cock size screen...why are you even worrying about it? You've got the $$....get 1080p! If your screen size is 50 or less, and you're an average consumer who wants best bang for the buck, and you don't want to spend the $$ on 1080p, you will be more than happy with 720p.