Now stop using logic and shit. How many advertisements for poker runs have you seen in memory of their fallen "brother" or "sister"? I've seen a ton!! The beauty of it is they honor his/her memory by doing exactly what killed their friend in the first place. Go on a long ride (to them, it's 40 miles...yeah true story), stop at every bar and drink, then press your luck in the dark, drunk and with no gear. I swear they'll never learn.