Simple example. If you make $110 revenue on $100 cost, you make 10% profit with net income of $10. If you make $40 revenue on $33 cost, you make 30% profit with net income of $7. That's the case. Record profits, percentage wise, but overall net income is down. Cost-cutting is key, but the business is still hurting. Of course they're reporting to investors record profits because they don't want to scare them away, but it's a bleak picture compared to years past. It's not lying or illegal, record profits are true, but when you look at life with a skeptical eye + a dash of common sense -- you'll get the full picture. Claiming record profits when the whole industry is hurting, plus you selling off Buell, MV Agusta, and asking for union concessions, doesn't seem realistic. That's where the common sense comes in...