Being successful at marketing doesn't mean you have an innovative product in my book, and even marketing doesn't have as much to do with it as they got lucky with the ipod. There were other, cheaper, better, smaller in size, bigger in storage MP3 players around, but the ipod was the one that took off in popularity.
Then the first iphone came out, people bought it because it was an ipod that could make phone calls. Was it innovative? No, there were other smartphones out already that did that, that had 3G, that could do copy/paste, ran flash, had apps and app stores, could send info via bluetooth, built in FM radios, front facing cameras...some stuff that the iphone still lacks today. OMG it's thinner now...INNOVATION