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Project Live Wire


Mallard

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Thoughts?

 

I know there will be some die hard Harley fans upset about 'Merica, but I can't help but think that the stereotypical Harley buyer is a dying segment. I still think this embodies Harley-Davidson but opens up a totally different segment and changes the brands perception.

 

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Here's the link: http://www.wired.com/2014/06/harley-davidson-livewire/

 

Lets just say as a former Buell owner they better find a way to make their dealerships embrace this technology or raise the price of Harley T-shirts again to cover the cost of the R&D money they wasted on this thing. I really do think this is a cool bike but I have my doubts that it will sell at a Harley dealership.

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