I'll admit that my first two bikes (cruisers) were Japanese because they offered the best bang for my buck - I didn't buy them because they had better styling than HD - I still think most HDs look sharp as hell, especially the white Road Kings. Had HD offered a comparable model at a competitive price, I very well could have gone that route, but I didn't want to lay down 5 figures on a hobby I might not stick with. They turned out to be two great decisions. Then I stepped into light off-road riding and there was nothing remotely available from HD, not even a light scrambler, and by then I was jaded by a general sense of HD snobbishness and asshattery anyway. For what they are, I think HDs are fine bikes and I don't malign anyone who owns one unless their attitude sucks, but that's a person problem, not a bike problem. They just don't make a model I want to spend (way too much) cash on.