youre mistaken i think....$50? maybe for the mail in rebate lol... go look at retail prices on phones.... any new smart phone is going to be $500-$600... then your "new every two" price woulda been like 299.99 with a $100 mail in rebate or 199.99 with a 50.00 mail in rebate etc...they were selling phones for 30-40% of retail value with new every two...i bet they lose money on every phone they sell at those prices also (not towards you holly) - if you didnt upgrade by the 16th youre still eligible for your next upgrade - you just wont be for the one after that, any new customers or customers renewing cant join new every two anymore....but if youre already on a plan with it, then youre good to go for your next upgrade - just no more after that