I will have to admit David, I spend a LOT of my time trying to get people to do things because of things I prove or believe.... My wife is a statistician and I'm in marketing... she hates what I do, and I hate what she does. She gets SO mad because she knows there was some data manipulation in SOMETHING, I usually argue that if we did everything according to the pure analysis nothing would get done, and she argues the other side of it. It's quite funny, I know if I say "all statistics are made up anyway" she'll storm off