Winning. I think the yuppie comments are aimed more towards the weekend warior type guys that know dick about bikes and buy a $30k harley because 'it's the best', then put on 2k miles a year, riding with their dentist buddies with their stepford wives on the back wearing their white nikes and go to the local ice cream stand for a treat before returning home, parking it on its own special harley davidson brand bike parking place, putting the cover back on and going inside to get greased up for role-reversal buttsex night