I have been waiting on this car to come out to be one heck of a fun driver, but I do believe they have priced themselves out of the market. I priced out a nicely equipped 135 and it came to 45,700. http://www.bmwusa.com/Standard/Content/BYO/Default.aspx
I then priced a nicely equipped 335 and it came to 47,600. Then out of curiosity I priced a nicely equipped 08 vette and it came to 50,700. I have to say that if I was wanting a sporty BMW I would cough up the extra cash and buy the 335, and if I was looking for a fun driver I would have to get the vette for my money. They really need to drop the price by about 5k to get into the right price point. What do you think?