DOH!  I knew that, just wasn't thinking.  :dumb:   
Not usually a fan of flavored rums either.  I have at least 6 bottles of rum and they only range from dark to light with 1 coconut, I don't even have a bottle of spiced rum.  When I make mixed drinks, I get the flavor from whatever I'm mixing in.  I may still have to pick up a small bottle of it and try it.   
    
If it sounds like something you would like, give it a try.  IIRC, they brew the tea in during the distillation process, it's not just mixed.  I've tried a few others and they don't quite get it right, but Firefly is really good.