I wish I could take more credit for it to be honest. LOL. I do play around with video editing, which is why I wanted to see what how animoto worked cause I had heard good things, as far as simplicity goes. Its pretty dummy-proof simple, you upload, arrange or auto arrange, add subtitles if wanted, or text-slides. After you setup the pics you select a music track and thats about it. All the animation/transition is done on their end.