Just like buying quality car parts. You get what you pay for. I had my terms wrong. An upconverter just basically pass's on a signal. You actually want an up-scaler which will make the signal look better. So buying an upconverting dvd player is just a waste of money.
The way I look at it, if you have a dvd player right now. then you are wasting $70. Hd-dvd will be extinct soon and it isn't going to to make your dvd's look any better.
I mean do you buy your performance car parts at Autozone too?